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The total revenue generated by the advertising sector in India reached about *** trillion Indian rupees in 2025, reflecting growth of **** percent over the previous year. The industry is expected to expand by a further **** percent in 2026, bringing total ad revenues to roughly **** trillion rupees.

How big is India’s ad industry?

The advertising industry in India has developed from small-scale businesses to one of the leading industries worldwide. In a short time, the industry managed to show tremendous growth in all domains, be it creativity, revenue generation, or employability. India is one of the fastest-growing ad markets in the world and was expected to have the highest growth in ad spend in 2025.

New media takes center stage 

Until a few years ago, traditional media, especially television, was the key contributor to Indian ad revenues. However, with the rise of digitalization spurred on by the coronavirus pandemic, the digital media market recorded tremendous growth. As of 2024, digital overtook television to become the leading ad medium. The increasing popularity of online gaming further bolstered the digital advertising sector.