| Characteristic | 2012 | 2013 |
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| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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| - | - | - |
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| - | - | - |
| - | - | - |
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Source
Release date
June 2013
Region
United States
Survey time period
2012: April 11 to 23, 2012; 2013: May 20 to 31, 2013
Number of respondents
2012: n = 802; 2013: n = 745 business executives/leaders
Special properties
businesses that use mobile marketing
Method of interview
Online survey
Supplementary notes
Respondents were allowed to select all answers that applied to them or their company.
Figures for 2012 come from StrongMail's Mobile Marketing Survey 2012.
'Mobile-optimized e-mail' and 'passbook/mobile wallet' were not listed in the 2012 study.
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