This statistic presents the results of a survey among 5,298 U.S. marketing professionals in 2010. In the survey the respondents were asked to name the strategic instruments they were expecting to be less important in 2010 compared to 2009. 34 percent of the respondents expected their organisation to decrease their focus on newspapers in 2010.
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American Marketing Association, & Aquent. (August 12, 2010). Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
American Marketing Association, und Aquent. "Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010." Chart. August 12, 2010. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
American Marketing Association, Aquent. (2010). Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
American Marketing Association, and Aquent. "Percentage of U.S. Marketers Expecting to Decrease Their Organization’s Focus in Each Area in 2010." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2010, /statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
American Marketing Association & Aquent, Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010 ÌÇÐÄÆƽâ°æ, /statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/ (last visited August 06, 2026)
Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010 [Graph], American Marketing Association, & Aquent, August 12, 2010. [Online]. Available: /statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
