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Social media platforms used for shopping among Gen Z consumers in the United States in 2025

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Source

Release date

August 2025

Region

United States

Survey time period

July 2025

Number of respondents

1,973 respondents

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In the last month, did you make a purchase through any of the following social media platforms?"

Citation formats

Social media platforms used for shopping by Gen Z in the U.S. 2025

Published by
F. Watty,
Jun 30, 2026

Gen Z consumers in the United States are increasingly shopping directly through social media platforms, with ** percent purchasing via TikTok Shop, followed by ** percent via Facebook, while only * percent used Pinterest for shopping.

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