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When it comes to Poles communicating with their friends and family through mobile apps, the Facebook messaging app was the most frequently chosen mobile app. As of February 2022, 86 percent of Polish people used the Messenger application to communicate with others. WhatsApp ranked second, with 54 percent of respondents using the app. Polish instant messaging client Gadu-Gadu came second to last with approximately one in 10 respondents communicating through the app.

The profile of a Messenger user

  Mobile communication in Poland has been dominated by Facebook messenger. In January 2022, there were over 18 million Messenger users in Poland, which constituted an increase of roughly 1.5 million users compared to the year before. The majority of the app’s users were between 25 and 34 years old, with women dominating the age group share. Moreover, the same age group made up the highest share of the social media advertising audience Facebook, Instagram, and FB Messenger in Poland.

Mobile messaging

   Mobile messaging is a type of instant online chat that offers real-time text transmission via the internet. In Poland, mobile devices are used by almost 63 percent of users to access the virtual world, with Samsung and Xiaomi holding the largest share of the smartphone market in the country. Therefore, Poles are open to communicating with others through mobile apps. Just over 32 percent of average internet users and almost 68 percent of Poles threatened with Internet addiction use the internet every day or nearly every day to contact friends via messengers such as Messenger (Facebook), WhatsApp, or GG (Gadu-Gadu). Moreover, almost half of Poles enjoy using emoticons as they find the virtual smileys an important way of expressing their emotions.