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Conversion of fans of media outside of social media in the United States as of November 2025, by generation

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Source

Release date

March 2026

Region

United States

Survey time period

October to November 2025

Number of respondents

2,977 respondents

Special properties

among US consumers who self-identified as fans of at least one entertainment category: TV shows, movies, gaming, sport or music

Method of interview

Online survey

Supplementary notes

Generational definitions:
Gen Z: 1997-2011
Millennials: 1983-1996
Gen X: 1966-1982
Boomers: 1947-1965
Matures: 1946 and prior

Citation formats

Fan conversion outside of social media channels United States 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2026

According to a survey conducted in 2025, around ** percent of Gen Z fans stated that when they discovered new TV shows, movies, music or video games on social media, they will watch, listen to or buy the full version elsewhere. Overall, ** percent of fan conversion took place outside of social media, despite it being the primary channel for new content discovery among most fans.

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
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