According to a survey conducted in Japan in 2025, Hello Kitty was the most popular character with ** percent of the respondents liking her. She was followed by Chiikawa with ** percent and Rilakkuma with ** percent.
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NRC. (October 31, 2025). Most popular fictional characters in Japan as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/811679/japan-favorite-fictional-characters/
NRC. "Most popular fictional characters in Japan as of July 2025." Chart. October 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/811679/japan-favorite-fictional-characters/
NRC. (2025). Most popular fictional characters in Japan as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/811679/japan-favorite-fictional-characters/
NRC. "Most Popular Fictional Characters in Japan as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2025, /statistics/811679/japan-favorite-fictional-characters/
NRC, Most popular fictional characters in Japan as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/811679/japan-favorite-fictional-characters/ (last visited July 24, 2026)
Most popular fictional characters in Japan as of July 2025 [Graph], NRC, October 31, 2025. [Online]. Available: /statistics/811679/japan-favorite-fictional-characters/
