A 2024 survey found that while an average of ** percent of K-pop fans in the United States had paid for K-pop livestreams, only percent of teenage fans had done the same. With less purchasing powers, younger fans showed lower purchasing rates across almost all items, and mainly focused on purchases such as CDs and merchandise.
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Billboard. (July 30, 2025). Age bracket more likely to purchase K-pop music, merch, and livestreams in the United States as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1661658/us-age-brackets-more-likely-to-make-k-pop-purchases/
Billboard. "Age bracket more likely to purchase K-pop music, merch, and livestreams in the United States as of August 2024." Chart. July 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1661658/us-age-brackets-more-likely-to-make-k-pop-purchases/
Billboard. (2025). Age bracket more likely to purchase K-pop music, merch, and livestreams in the United States as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1661658/us-age-brackets-more-likely-to-make-k-pop-purchases/
Billboard. "Age Bracket More Likely to Purchase K-pop Music, Merch, and Livestreams in The United States as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2025, /statistics/1661658/us-age-brackets-more-likely-to-make-k-pop-purchases/
Billboard, Age bracket more likely to purchase K-pop music, merch, and livestreams in the United States as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1661658/us-age-brackets-more-likely-to-make-k-pop-purchases/ (last visited July 26, 2026)
Age bracket more likely to purchase K-pop music, merch, and livestreams in the United States as of August 2024 [Graph], Billboard, July 30, 2025. [Online]. Available: /statistics/1661658/us-age-brackets-more-likely-to-make-k-pop-purchases/
