According to a June 2025 survey that was conducted among people in Japan who like popular characters, **** percent of the respondents had spent less than 1,000 Japanese yen on characters they liked. While the majority of respondents were at the lower end of the distribution, close to **** percent stated that they had spent more than 100,000 yen.
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PR Times. (June 30, 2025). Share of people who spent money on fictional characters in Japan as of June 2025, by amount [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1620430/japan-share-of-people-who-spent-money-on-fictional-characters-by-amount/
PR Times. "Share of people who spent money on fictional characters in Japan as of June 2025, by amount." Chart. June 30, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1620430/japan-share-of-people-who-spent-money-on-fictional-characters-by-amount/
PR Times. (2025). Share of people who spent money on fictional characters in Japan as of June 2025, by amount. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1620430/japan-share-of-people-who-spent-money-on-fictional-characters-by-amount/
PR Times. "Share of People Who Spent Money on Fictional Characters in Japan as of June 2025, by Amount." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2025, /statistics/1620430/japan-share-of-people-who-spent-money-on-fictional-characters-by-amount/
PR Times, Share of people who spent money on fictional characters in Japan as of June 2025, by amount ÌÇÐÄÆÆ½â°æ, /statistics/1620430/japan-share-of-people-who-spent-money-on-fictional-characters-by-amount/ (last visited August 05, 2026)
Share of people who spent money on fictional characters in Japan as of June 2025, by amount [Graph], PR Times, June 30, 2025. [Online]. Available: /statistics/1620430/japan-share-of-people-who-spent-money-on-fictional-characters-by-amount/