According to a survey conducted in Japan in November 2023, *** percent of boys and *** percent of girls aged 15 to 19 years old regarded VTubers as a hobby. The survey showed that the share of VTuber fans was highest among the youngest age groups. The word "VTuber," a short form for "virtual YouTuber," refers to video content creators that use computer-generated avatars. The term was coined by the Japanese VTuber Kizuna Ai and has also been used for similar content creators of other video platforms.
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Yano Research. (February 8, 2024). Share of virtual YouTuber (VTuber) fans in Japan as of November 2023, by gender and age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1477362/japan-share-of-vtuber-fans-by-gender-and-age-group/
Yano Research. "Share of virtual YouTuber (VTuber) fans in Japan as of November 2023, by gender and age group." Chart. February 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1477362/japan-share-of-vtuber-fans-by-gender-and-age-group/
Yano Research. (2024). Share of virtual YouTuber (VTuber) fans in Japan as of November 2023, by gender and age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1477362/japan-share-of-vtuber-fans-by-gender-and-age-group/
Yano Research. "Share of Virtual Youtuber (Vtuber) Fans in Japan as of November 2023, by Gender and Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Feb 2024, /statistics/1477362/japan-share-of-vtuber-fans-by-gender-and-age-group/
Yano Research, Share of virtual YouTuber (VTuber) fans in Japan as of November 2023, by gender and age group ÌÇÐÄÆƽâ°æ, /statistics/1477362/japan-share-of-vtuber-fans-by-gender-and-age-group/ (last visited August 02, 2026)
Share of virtual YouTuber (VTuber) fans in Japan as of November 2023, by gender and age group [Graph], Yano Research, February 8, 2024. [Online]. Available: /statistics/1477362/japan-share-of-vtuber-fans-by-gender-and-age-group/
