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Impact of Netflix series Drive to Survive on becoming a Formula 1 fan in the United States as of May 2022

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Source

Release date

March 2022

Region

United States

Survey time period

March 5 to 7, 2022

Number of respondents

1,896 respondents

Age group

18 years and older

Special properties

self-identified Formula 1 fans

Method of interview

Online survey

Citation formats

Drive to Survive impact on new F1 fans in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2022

The number of Formula One fans in the United States has increased in recent years, in part thanks to the success of the Netflix documentary series "Drive to Survive", which provides a behind-the-scenes look into F1 and its drivers. According to a March 2022 survey in the United States, ** percent of F1 fans stated that the Netflix series was a major reason for them becoming a fan of the sport.

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