area and city size as well as gender and age were sampled to reflect the Japanese population
Method of interview
Online panel
Supplementary notes
Survey question: "We ask about characters (mascots). Do you have a favorite character or one that you can say you like?"
Sample size of age groups: 15 to 19 years: n=74 20 to 29 years: n=152 30 to 39 years: n=165 40 to 49 years: n=213 50 to 59 years: n=227 60 to 69 years: n=198
Citation formats
Share of women who have a favorite fictional character Japan 2023, by age group
According to a survey conducted by the in Japan in December 2023, ** percent of girls aged 15 to 19 years old stated that they had a favorite character or one that they liked. While the share was almost equally high among women in their twenties, it was lower among older age groups.
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NRC. (April 11, 2024). Share of women in Japan who have a fictional character they like as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1553141/japan-share-of-women-who-have-favorite-fictional-characters-by-age-group/
NRC. "Share of women in Japan who have a fictional character they like as of December 2023, by age group." Chart. April 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1553141/japan-share-of-women-who-have-favorite-fictional-characters-by-age-group/
NRC. (2024). Share of women in Japan who have a fictional character they like as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1553141/japan-share-of-women-who-have-favorite-fictional-characters-by-age-group/
NRC. "Share of Women in Japan Who Have a Fictional Character They like as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Apr 2024, /statistics/1553141/japan-share-of-women-who-have-favorite-fictional-characters-by-age-group/
NRC, Share of women in Japan who have a fictional character they like as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1553141/japan-share-of-women-who-have-favorite-fictional-characters-by-age-group/ (last visited August 05, 2026)
Share of women in Japan who have a fictional character they like as of December 2023, by age group [Graph], NRC, April 11, 2024. [Online]. Available: /statistics/1553141/japan-share-of-women-who-have-favorite-fictional-characters-by-age-group/
