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Most popular manga and anime characters in Japan as of July 2025

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Source

Release date

October 2025

Region

Japan

Survey time period

July 13 to 26, 2025

Number of respondents

1,200 respondents

Age group

15-79 years

Special properties

area and city size as well as gender and age were sampled to reflect the Japanese population; multiple answers possible

Method of interview

Omnibus survey

Supplementary notes

Survey question: "Which of the given characters do you like?"

Citation formats

Favorite manga and animation characters Japan 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2026

According to a survey conducted in Japan in 2025, around ** percent of the respondents liked Totoro. The Ghibli movie "My Neighbor Totoro" was directed by Hayao Miyazaki and released to Japanese movie theaters in 1988.

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Overview

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Anime-related markets

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Virtual YouTubers (VTubers)

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Trading cards

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Toys

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Most popular characters

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Consumer attitudes and behavior

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Topics

Anime industry in JapanFilm industry in JapanMedia industry in JapanManga industry in JapanToy market in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
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