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Most popular ways of discovering TV shows in the United Kingdom as of December 2025, by gender

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Source

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Release date

January 2026

Region

United Kingdom

Survey time period

December 2024 to December 2025

Age group

18 years and older

Special properties

among adults who used Netflix, Apple TV+, Amazon Prime Video or Disney+ at least once a week to watch TV shows; dated collected through rolling surveys over 52 weeks

Supplementary notes

Original question: "How do you find out about new TV shows? Please select all that apply."

Multiple responses were accepted.

Citation formats

Means of discovering TV shows in the UK 2025, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 7, 2026

A year-long survey found that personal recommendations were the most popular way of discovering TV shows among both genders in the United Kingdom. Men were more likely to use adverts and review websites, while women showed higher favoritism towards personal recommendations.

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