According to a survey conducted in 2025, around ** percent of Gen Z fans stated that social media platforms was their primary way of discovering new TV shows, movies, music, video games or events. The overall average stood at **Â percent, and was heavily led by Gen Z and Millennials.
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Deloitte. (March 25, 2026). Social media as the primary discovery channel among fans of media in the United States as of November 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1661123/us-fan-discovery-via-social-media-channels-by-generation/
Deloitte. "Social media as the primary discovery channel among fans of media in the United States as of November 2025, by generation." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1661123/us-fan-discovery-via-social-media-channels-by-generation/
Deloitte. (2026). Social media as the primary discovery channel among fans of media in the United States as of November 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1661123/us-fan-discovery-via-social-media-channels-by-generation/
Deloitte. "Social Media as The Primary Discovery Channel among Fans of Media in The United States as of November 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/1661123/us-fan-discovery-via-social-media-channels-by-generation/
Deloitte, Social media as the primary discovery channel among fans of media in the United States as of November 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1661123/us-fan-discovery-via-social-media-channels-by-generation/ (last visited July 27, 2026)
Social media as the primary discovery channel among fans of media in the United States as of November 2025, by generation [Graph], Deloitte, March 25, 2026. [Online]. Available: /statistics/1661123/us-fan-discovery-via-social-media-channels-by-generation/
