Advertising: Opinions of the French by medium 2013| ��ƽ��

Sentiment of the French toward communication or advertising messages in 2013, by medium*

Characteristic	Interested	Indifferent	Annoyed	Overwhelmed
Online catalogs	47%	38%	10%	5%
Paper catalogs or brochures	47%	27%	12%	14%
The website of the brands	42%	39%	14%	5%
Search engine optimization on the Internet	24%	44%	24%	8%
The mobile application of the brands**	23%	51%	19%	7%
Television advertisements	18%	40%	26%	16%
Flashcodes (or barcodes) linking to additional information**	17%	57%	19%	7%
Radio advertisements	15%	51%	24%	10%
Sending advertising or promotional emails	15%	24%	34%	27%
Outdoor advertising screens	14%	58%	18%	10%
Sponsored links accessible from search engines	13%	48%	28%	11%
Social networks	12%	44%	28%	16%
Sending SMS/MMS with advertising or promotional content	10%	23%	48%	19%
Clickable advertising banners from a website	9%	38%	33%	20%
Video ads preceding videos on YouTube or on Replay sites	8%	30%	44%	18%
Advertisements within forums, blogs, and community platforms	7%	44%	36%	13%
Sending mobile notifications of an advertising or promotional nature	7%	30%	48%	15%
Product placement in video games or movies	6%	43%	39%	12%
The insertion of full-screen advertising banners appearing at the launch of a website or an application	4%	20%	50%	26%
Sending voice mailings to your mobile voicemail	3%	17%	54%	26%

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Sources

Release date

November 2013

More information

Region

France

Survey time period

October 30 - 31, 2013

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The question was formulated by the source as follows: "In general, when brands use each of the following means to broadcast communication or advertising messages, what is your most frequent reaction? You feel ...?
-Interested
-Indifferent
-Annoyed
-Invaded"

** question asked to smartphone or tablet owners

Citation formats

This chart presents the results of a survey conducted in 2013 regarding the feelings of the French toward communication and advertising messages conveyed through different media. The results of this survey show that more than half of the respondents were indifferent to communication and advertising messages on the radio.