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The statistic shows the market share of different advertising channels in 2013 and a forecast for 2018. In 2013, newspaper advertising generated ** percent of all advertising revenue worldwide, and the figure is expected to contract to ** percent in 2018.

Television Advertising Worldwide - Additional Information

Television has long been considered the most popular medium among advertisers. In the United States, the change in advertising spending was measured between the first nine months of 2013 and the first nine months of 2014, by media type. During this period, television advertising experienced the largest growth with an increase of *** percent. On the other hand, Internet (display advertising only) grew by only *** percent.
Today, viewers have the choice to watch either non-digital or digital formats, and many viewers opt for online and Internet TV providers such as Netflix. Television advertisers have had to follow their customers and also move to digital. In June 2014, the compound annual growth rate of television advertising spending between 2013 and 2018 by platform was calculated. Over the presented period, it was forecasted that advertising spending on non-digital television would grow by * percent per year. On the other hand, advertising spending on digital television was expected to grow by **** percent per year.
There are several ways to measure reactions and receptivity to advertisements. In a survey conducted in 2014, international multi-screen viewers were asked to measure the attention they paid to advertising depending on the device they used. The survey revealed that ** percent of respondents reported paying some attention to advertising on television, which was higher than the attention paid to advertising on laptops, tablets, or smartphones. This suggests that television advertising remains important in a world full of screens.