This chart represents a breakdown of digital display advertising in France between 2019 and 2024, by acquisition method in millions of U.S. dollars. During this period, the amount of programmatic purchases by advertisers in display advertising increased from million U.S. dollars to approximately million U.S. dollars. Programmatic buying refers to the automated process of connecting sellers and buyers of online advertising inventory, where the buyer selects the impression and the target audience to which they want to deliver their advertising message.
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