In 2022, the three top advertisers in Portugal by investment value mostly invested in television advertising. Modelo Continente, the country's biggest advertiser, invested almost *** million euros in this ad format, while NOS invested even more, namely *** million euros.
Altice was the biggest investor in online ads, spending ** million euros, in outdoor ads, with more than * euros allocated for that ad format, and in press ads, with almost ** euros invested.
Cinema advertising was dominated by NOS, with *** million euros.
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Sapo. (January 20, 2023). Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
Sapo. "Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros)." Chart. January 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
Sapo. (2023). Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
Sapo. "Investments of The Biggest Advertisers in Portugal in 2022, by Medium (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jan 2023, /statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
Sapo, Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/ (last visited August 05, 2026)
Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros) [Graph], Sapo, January 20, 2023. [Online]. Available: /statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
