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Number of active advertisers in the advertising market in France in 2024, by type of media

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Sources

Release date

March 2025

Region

France

Survey time period

2024

Supplementary notes

*advertisers with a monthly budget of 2,500 euros in Paid Search

**Linear TV & Radio: integration of 20 channels and 20 local stations in 2024 without historical data carryover

Citation formats

Number of advertisers per media in the advertising market in France 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2026

This statistic represents the number of advertisers per media in the advertising market in France in 2024. One of the platforms with the highest number of advertisers was display. Display is a sector of online marketing corresponding to the display of a banner advertisement on a website. Cinema was the least favored media by advertisers.

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Audio advertising in FrancePodcast industry in FranceOnline radio in FranceAdvertising in FranceDigital advertising in France
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