In early 2022, nearly ** percent of Gen Z consumers in the United Kingdom (UK) indicated that price was a deciding factor when making a purchase, making it the generation's leading consideration when shopping. That being said, a considerable share of zoomers also kept other aspects in mind, such as a brand's sustainability efforts and their social media content.
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Cure Media. (May 12, 2022). Leading considerations influencing Gen Z consumers purchasing decisions in the United Kingdom (UK) in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1288802/factors-considered-by-gen-z-when-making-a-purchase-uk/
Cure Media. "Leading considerations influencing Gen Z consumers purchasing decisions in the United Kingdom (UK) in 2022." Chart. May 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1288802/factors-considered-by-gen-z-when-making-a-purchase-uk/
Cure Media. (2022). Leading considerations influencing Gen Z consumers purchasing decisions in the United Kingdom (UK) in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1288802/factors-considered-by-gen-z-when-making-a-purchase-uk/
Cure Media. "Leading Considerations Influencing Gen Z Consumers Purchasing Decisions in The United Kingdom (Uk) in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2022, /statistics/1288802/factors-considered-by-gen-z-when-making-a-purchase-uk/
Cure Media, Leading considerations influencing Gen Z consumers purchasing decisions in the United Kingdom (UK) in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1288802/factors-considered-by-gen-z-when-making-a-purchase-uk/ (last visited July 21, 2026)
Leading considerations influencing Gen Z consumers purchasing decisions in the United Kingdom (UK) in 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: /statistics/1288802/factors-considered-by-gen-z-when-making-a-purchase-uk/
