Excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places, gambling and other vice good sales; sales are for Nov. and Dec. of each year; includes products or services ordered using the internet, regardless of the method of payment or fulfillment.
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YoY online sales change during holiday shopping events in the U.S. 2025, by day
Online retail sales during Black Friday were forecast to grow by *** percent in the United States in 2025. During the Cyber Five, total sales were expected to grow by *** percent in the North American country. Cyber Monday is anticipated to amount to sales of about **Â billion U.S. dollars.
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eMarketer. (October 7, 2025). Year-over-year (YoY) e-commerce sales growth during holiday shopping events in the United States in 2025, by shopping day (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1626092/online-sales-change-holiday-shopping-events-united-states/
eMarketer. "Year-over-year (YoY) e-commerce sales growth during holiday shopping events in the United States in 2025, by shopping day (in billion U.S. dollars)." Chart. October 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1626092/online-sales-change-holiday-shopping-events-united-states/
eMarketer. (2025). Year-over-year (YoY) e-commerce sales growth during holiday shopping events in the United States in 2025, by shopping day (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1626092/online-sales-change-holiday-shopping-events-united-states/
eMarketer. "Year-over-year (Yoy) E-commerce Sales Growth during Holiday Shopping Events in The United States in 2025, by Shopping Day (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2025, /statistics/1626092/online-sales-change-holiday-shopping-events-united-states/
eMarketer, Year-over-year (YoY) e-commerce sales growth during holiday shopping events in the United States in 2025, by shopping day (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1626092/online-sales-change-holiday-shopping-events-united-states/ (last visited August 05, 2026)
Year-over-year (YoY) e-commerce sales growth during holiday shopping events in the United States in 2025, by shopping day (in billion U.S. dollars) [Graph], eMarketer, October 7, 2025. [Online]. Available: /statistics/1626092/online-sales-change-holiday-shopping-events-united-states/
