respondents were people who engage in oshikatsu or otakatsu*; multiple answers possible
Method of interview
Online panel
Supplementary notes
*"Oshikatsu" and "otakatsu" are Japanese terms. The word "oshikatsu" refers to activities people engage in to support someone or something they like. "Otakatsu" refers to the activities of enthusiastic fans.
Survey question: "What kind of oshikatsu or otakatsu goods would you like to buy?"
Citation formats
Aspects that make people want to purchase fan goods in Japan 2024
In a survey that was conducted in Japan in December 2024, **** percent of the respondents stated that usability in everyday life would make them want to purchase fan goods (so-called "oshikatsu" or "otakatsu" goods). It was the most commonly given answer in the survey, closely followed by a design that expresses the thing or person one supports.
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PR Times, & PlusOne International. (December 24, 2024). Most common purchase motivation for fan (oshikatsu/otakatsu) goods as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1620524/japan-purchase-motivation-fan-goods/
PR Times, und PlusOne International. "Most common purchase motivation for fan (oshikatsu/otakatsu) goods as of December 2024." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1620524/japan-purchase-motivation-fan-goods/
PR Times, PlusOne International. (2024). Most common purchase motivation for fan (oshikatsu/otakatsu) goods as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1620524/japan-purchase-motivation-fan-goods/
PR Times, and PlusOne International. "Most Common Purchase Motivation for Fan (Oshikatsu/Otakatsu) Goods as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/1620524/japan-purchase-motivation-fan-goods/
PR Times & PlusOne International, Most common purchase motivation for fan (oshikatsu/otakatsu) goods as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1620524/japan-purchase-motivation-fan-goods/ (last visited July 25, 2026)
Most common purchase motivation for fan (oshikatsu/otakatsu) goods as of December 2024 [Graph], PR Times, & PlusOne International, December 24, 2024. [Online]. Available: /statistics/1620524/japan-purchase-motivation-fan-goods/
