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Leading reasons for buying and collecting trading cards in Japan as of December 2024

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Sources

Release date

January 2025

Region

Japan

Survey time period

December 24 to 25, 2024

Number of respondents

1,000 respondents

Age group

20 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Citation formats

Main reasons for trading card game collection in Japan 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 7, 2025

Creating collections was the main purpose for buying and collecting trading cards in Japan, but profit-oriented reasons were also not uncommon in a 2024 survey. While over ** percent of respondents stated that they bought and collected trading cards for the purpose of collecting, the consideration as an investment in hopes of future price increases followed as the second most named reason.

Trading cards are a major segment of Japan's toy market. The segment grew rapidly in the last decade, as rare prints of series like Pokémon Trading Card Game were in demand as an alternative investment asset.

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Character business in JapanFilm industry in JapanConsole gaming in JapanMobile gaming in JapanMedia industry in Japan
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