respondents were people who engage in oshikatsu or otakatsu*; multiple answers possible
Method of interview
Online panel
Supplementary notes
*"Oshikatsu" and "otakatsu" are Japanese terms. The word "oshikatsu" refers to activities people engage in to support someone or something they like. "Otakatsu" refers to the activities of enthusiastic fans.
Survey question: "What aspects are you considering important when you purchase oshikatsu and otakatsu goods?"
Citation formats
Most important purchase criteria for fan goods in Japan 2024
In a survey that was conducted in Japan in December 2024, **** percent of the respondents stated that the design was important when they purchased something as part of their fan activities (so-called "oshikatsu" or "otakatsu" activities). It was the most commonly given answer in the survey, ahead of the .
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PR Times, & PlusOne International. (December 24, 2024). Most important aspects when buying fan (oshikatsu/otakatsu) goods in Japan as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1620519/japan-most-important-purchase-aspects-of-fan-goods/
PR Times, und PlusOne International. "Most important aspects when buying fan (oshikatsu/otakatsu) goods in Japan as of December 2024." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1620519/japan-most-important-purchase-aspects-of-fan-goods/
PR Times, PlusOne International. (2024). Most important aspects when buying fan (oshikatsu/otakatsu) goods in Japan as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1620519/japan-most-important-purchase-aspects-of-fan-goods/
PR Times, and PlusOne International. "Most Important Aspects When Buying Fan (Oshikatsu/Otakatsu) Goods in Japan as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/1620519/japan-most-important-purchase-aspects-of-fan-goods/
PR Times & PlusOne International, Most important aspects when buying fan (oshikatsu/otakatsu) goods in Japan as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1620519/japan-most-important-purchase-aspects-of-fan-goods/ (last visited August 02, 2026)
Most important aspects when buying fan (oshikatsu/otakatsu) goods in Japan as of December 2024 [Graph], PR Times, & PlusOne International, December 24, 2024. [Online]. Available: /statistics/1620519/japan-most-important-purchase-aspects-of-fan-goods/
