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Shipment value of the figurine market in Japan from fiscal year 2014 to 2023 with a forecast for 2024 (in billion Japanese yen)

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Source

Release date

February 2025

Region

Japan

Survey time period

fiscal year 2014 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on the domestic shipment value

Supplementary notes

*Forecast.

Targets were organizations and providers of contents, products, and services pertaining to otaku categories.

Data prior to FY 2020 come from previous reports.
100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025.
Values have been rounded. 

Citation formats

Toy figurines market size in Japan FY 2014-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 6, 2025

In fiscal year 2024, the domestic shipment value of the toy action figures market in Japan was forecast to reach ** billion Japanese yen. Figures are popular collectibles especially within the Japanese otaku culture, boosting the distribution of figures through dedicated fan communities.

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