According to a survey conducted in April 2025, fandom in Japan was mostly directed at ***. Around ** percent of respondents who engaged in fandom activities, "oshikatsu," supported real-life individuals, ranging from idols, actors, and actresses to historical figures. At the same time, over ** percent engaged in fandom activities related to things and objects such as railways.
Oshikatsu, a combination of the words "oshi (a favorite member of a band, sports team, etc.)" and "katsu (activity)," describes activities aimed at supporting a favorite personality, character, or object.
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Neo Marketing. (June 6, 2025). Most popular subjects of current fan activities (oshikatsu) in Japan as of April 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1416618/japan-most-popular-fandom-activity-subjects/
Neo Marketing. "Most popular subjects of current fan activities (oshikatsu) in Japan as of April 2025." Chart. June 6, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1416618/japan-most-popular-fandom-activity-subjects/
Neo Marketing. (2025). Most popular subjects of current fan activities (oshikatsu) in Japan as of April 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1416618/japan-most-popular-fandom-activity-subjects/
Neo Marketing. "Most Popular Subjects of Current Fan Activities (Oshikatsu) in Japan as of April 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Jun 2025, /statistics/1416618/japan-most-popular-fandom-activity-subjects/
Neo Marketing, Most popular subjects of current fan activities (oshikatsu) in Japan as of April 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1416618/japan-most-popular-fandom-activity-subjects/ (last visited July 24, 2026)
Most popular subjects of current fan activities (oshikatsu) in Japan as of April 2025 [Graph], Neo Marketing, June 6, 2025. [Online]. Available: /statistics/1416618/japan-most-popular-fandom-activity-subjects/