ÌÇÐÄÆƽâ°æ

Revenue of the animation merchandising market in Japan from 2014 to 2024 (in billion Japanese yen)

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2026

Region

Japan

Survey time period

2014 to 2024

Special properties

domestic revenue; end-user revenue (not including digital revenue)

Supplementary notes

Revenues arising only from Japanese animation characters ranked in the top 100 characters selling well in Japan were tallied.

Revenues arising from the use of characters in advertisements and pachinko/pachinko slot machines were not included.

100 Japanese yen equal 0.63 U.S. dollars or 0.54 euros as of May 2026.

Citation formats

Anime merchandising market size Japan 2014-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2026

The revenue of the animation merchandising market in Japan amounted to billion Japanese yen in 2024. The market size increased for the fourth year in a row after experiencing a slight decline in 2020 due to the COVID-19 pandemic and related countermeasures, such as the temporary closure of shops and the cancellation of events. Franchises such as "Pokémon," "Chiikawa," "One Piece," and "Mobile Suit Gundam" contributed to the market reaching a new peak in 2024.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Anime industry in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Anime industry in Japan

Overview

6

Streaming and videograms

7

Other segments

4

Consumer behavior and preferences

8

Movies

4

Broadcasting

4

Further Content: You might find this interesting as well

Topics

Anime industry in JapanFilm industry in JapanMedia industry in JapanManga industry in JapanToy market in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.