Respondents made at least one online purchase within the three months before the survey. The survey was conducted across the following countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, the Czech Republic, Denmark, France, Germany, India, Italy, Malaysia, Morocco, the Netherlands, Nigeria, Poland, Portugal, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and the United States.
Citation formats
Social content influencing online shoppers’ purchasing decisions 2026
A 2026 survey revealed that discounts and offers were the most influential type of social content, with ** percent of shoppers influenced by them, while influencer partnerships at ** percent and live shopping events at ** percent were among the least influential formats.
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DHL Group. (June 2, 2026). Social content influencing online shoppers’ purchasing decisions worldwide in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1661992/social-content-influencing-shopper-decisions-worldwide/
DHL Group. "Social content influencing online shoppers’ purchasing decisions worldwide in 2026." Chart. June 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1661992/social-content-influencing-shopper-decisions-worldwide/
DHL Group. (2026). Social content influencing online shoppers’ purchasing decisions worldwide in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1661992/social-content-influencing-shopper-decisions-worldwide/
DHL Group. "Social Content Influencing Online Shoppers’ Purchasing Decisions Worldwide in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2026, /statistics/1661992/social-content-influencing-shopper-decisions-worldwide/
DHL Group, Social content influencing online shoppers’ purchasing decisions worldwide in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1661992/social-content-influencing-shopper-decisions-worldwide/ (last visited July 29, 2026)
Social content influencing online shoppers’ purchasing decisions worldwide in 2026 [Graph], DHL Group, June 2, 2026. [Online]. Available: /statistics/1661992/social-content-influencing-shopper-decisions-worldwide/
