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Most important purchase criteria for meat substitutes in Germany and the United Kingdom in 2025

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Release date

December 2025

Region

Germany, United Kingdom

Survey time period

17 June 2025 to 16 December 2025

Number of respondents

8,730*

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Original survey question: "When it comes to meat substitutes, which of the following purchase criteria are important to you? (multi-pick)"

*Number of respondents:

Germany: 1,245

United Kingdom: 7,485

Date of survey:

Germany: 17 June 2025 to 24 July 2025

United Kingdom: 17 June 2025 to 16 December 2025


Citation formats

Purchase criteria for meat substitutes in Germany and the UK 2025

Published by
T. Ozbun,
Mar 19, 2026

A survey conducted among consumers in Germany, and the United Kingdom in 2025 revealed that the most common purchase criteria for meat substitutes was taste. Indeed, ** percent of German, and ** percent of British consumers chose that option. In Germany, low price came in second place as purchase criteria, with ** percent of consumers choosing that option, while in the UK flavor followed, with ** percent of respondents.

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* For commercial use only

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