The results are based on four survey waves, which have been aggregated. The average is shown. Out of the 27 EU countries, 10 are included in the coverage.
Supplementary notes
The survey question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food? (multi-pick)"
Covers the following EU-27 countries: Austria, Belgium, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden,Â
The results are weighted based on the internet population per country.Â
Citation formats
Consumers' purchase criteria for food in the EU-27 in 2026
In 2026, almost about ** percent of survey respondents in the European Union said that whether the food has good tasty is among their most important aspects when purchasing food to buy. For about a of consumers, the brand of the product was another important aspect. Other factors may also influence the purchase of food. For example, about ** percent of Europeans stated that they actively try to eat healthy.
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ÌÇÐÄÆƽâ°æ. (May 13, 2026). Consumers' purchase criteria for food in the European Union 27 in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1448285/purchase-criteria-for-food-in-the-eu-27/
ÌÇÐÄÆƽâ°æ. "Consumers' purchase criteria for food in the European Union 27 in 2026." Chart. May 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1448285/purchase-criteria-for-food-in-the-eu-27/
ÌÇÐÄÆƽâ°æ. (2026). Consumers' purchase criteria for food in the European Union 27 in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1448285/purchase-criteria-for-food-in-the-eu-27/
ÌÇÐÄÆƽâ°æ. "Consumers' Purchase Criteria for Food in The European Union 27 in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2026, /statistics/1448285/purchase-criteria-for-food-in-the-eu-27/
ÌÇÐÄÆƽâ°æ, Consumers' purchase criteria for food in the European Union 27 in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1448285/purchase-criteria-for-food-in-the-eu-27/ (last visited August 01, 2026)
Consumers' purchase criteria for food in the European Union 27 in 2026 [Graph], ÌÇÐÄÆƽâ°æ, May 13, 2026. [Online]. Available: /statistics/1448285/purchase-criteria-for-food-in-the-eu-27/
