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Share of consumers who bought products from organizations that are perceived as sustainable worldwide in 2024, by generation

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Source

Release date

January 2025

Region

Worldwide

Survey time period

October to November 2024

Number of respondents

19,293*

Age group

18 years and older

Supplementary notes

Number of respondents by generation:

  • Generation Z: 1,394.
  • Millennials: 3,219.
  • Generation X: 3,757.
  • Boomers: 3,630.

Respondents were from North America, Europe, and Asia-Pacific.

Citation formats

Share of consumers who bought products from sustainable companies worldwide in 2024

Published by
F. Watty,
Jul 9, 2025

In 2024, around ** percent of Gen Z across the world said that they purchased from companies that were perceived as sustainable. Figures among the baby boomer generation were significantly lower at ** percent.

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