Survey question:
"How important is it to you that the products you purchase are sustainably-made/packaged or environmentally-friendly?"
Among the total of 3,252 survey respondents, 215 were between 16 and 24 years old, 904 were between 25 and 34 years old, 1,127 were between 35 and 44 years old, 539 were between 45 and 54 years old, and 467 were 55 years or older.
Percentages may not total 100 due to rounding.
Citation formats
Importance of product sustainability in Hong Kong 2023, by consumer age
According to a survey about sustainable consumption conducted by in Hong Kong in December 2023, around ** percent of respondents aged between 25 and 44 years said that it was very important to them that the products they purchased were sustainbly-made/packaged or environmentally-friendly. In comparison, only *** percent of those above 54 years old assigned the same high level of importance of product eco-friendliness when making purchasing decisions.
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Rakuten Insight. (January 31, 2024). Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Hong Kong as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1448814/hong-kong-consumer-opinion-on-importance-of-product-sustainability-by-age/
Rakuten Insight. "Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Hong Kong as of December 2023, by age group." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1448814/hong-kong-consumer-opinion-on-importance-of-product-sustainability-by-age/
Rakuten Insight. (2024). Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Hong Kong as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1448814/hong-kong-consumer-opinion-on-importance-of-product-sustainability-by-age/
Rakuten Insight. "Importance of Sustainably-made/Packaged or Environmentally-friendly Products among Consumers in Hong Kong as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1448814/hong-kong-consumer-opinion-on-importance-of-product-sustainability-by-age/
Rakuten Insight, Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Hong Kong as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1448814/hong-kong-consumer-opinion-on-importance-of-product-sustainability-by-age/ (last visited August 05, 2026)
Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Hong Kong as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: /statistics/1448814/hong-kong-consumer-opinion-on-importance-of-product-sustainability-by-age/
