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Share of consumers frequently purchasing sustainable products in Australia as of March 2024, by category

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Source

Release date

September 2024

Region

Australia

Survey time period

March 2024

Number of respondents

1,250*

Age group

18 years and older

Special properties

nationally representative sample of Australian consumers

Method of interview

Online panel

Supplementary notes

*Respondent count by product category:

  • Paper products = 1,032
  • Baby products = 221
  • Cleaning products = 1,054
  • Food and kitchen storage products = 958
  • Personal care and beauty products = 1,026
  • Pantry and fridge essentials = 1,087
  • Homewares = 485
  • Snacks and drinks = 1,124
  • Electronics and tech = 435
  • Fashion and footwear = 647

Survey question: In the last three months, when you purchased the following, did you [buy from ...]? Only those who responded 'always or often.'

Citation formats

Frequency of sustainable product purchasing Australia 2024, by category

Published by
F. Watty,
Apr 24, 2025

In a 2024 survey conducted among Australian consumers, the paper products category saw the highest frequent sustainable product purchasers across all categories, with around ** percent of respondents always or often buying sustainable alternatives. The fashion and footwear category had the least frequent sustainable product purchasers across the categories represented.

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Sustainable consumption in Australia SustainabilitySustainable tourism worldwideSustainable food industry E-commerce in Australia
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