In 2024, around ** percent of people who had paid more for a sustainable product had paid 10 to 15 percent more for said product. ** percent of people paid up to five percent more.
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Capgemini. (January 14, 2025). Share of consumers who have paid more for a sustainable product worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1618379/people-who-paid-more-for-sustainable-products-worldwide/
Capgemini. "Share of consumers who have paid more for a sustainable product worldwide in 2024." Chart. January 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1618379/people-who-paid-more-for-sustainable-products-worldwide/
Capgemini. (2025). Share of consumers who have paid more for a sustainable product worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1618379/people-who-paid-more-for-sustainable-products-worldwide/
Capgemini. "Share of Consumers Who Have Paid More for a Sustainable Product Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2025, /statistics/1618379/people-who-paid-more-for-sustainable-products-worldwide/
Capgemini, Share of consumers who have paid more for a sustainable product worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1618379/people-who-paid-more-for-sustainable-products-worldwide/ (last visited August 01, 2026)
Share of consumers who have paid more for a sustainable product worldwide in 2024 [Graph], Capgemini, January 14, 2025. [Online]. Available: /statistics/1618379/people-who-paid-more-for-sustainable-products-worldwide/
