Buying durable products was the most common sustainable shopping behavior among consumers in Japan, according to a survey conducted in a February 2024 survey. Close to ** percent of respondents stated that they at least sometimes chose long-lasting products consciously. By contrast, **** percent stated that they borrowed and shared items instead of buying new ones.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Hakuhodo. (August 23, 2024). Most common sustainable shopping habits in Japan as of February 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1449580/japan-sustainable-shopping-habits/
Hakuhodo. "Most common sustainable shopping habits in Japan as of February 2024." Chart. August 23, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1449580/japan-sustainable-shopping-habits/
Hakuhodo. (2024). Most common sustainable shopping habits in Japan as of February 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1449580/japan-sustainable-shopping-habits/
Hakuhodo. "Most Common Sustainable Shopping Habits in Japan as of February 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Aug 2024, /statistics/1449580/japan-sustainable-shopping-habits/
Hakuhodo, Most common sustainable shopping habits in Japan as of February 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1449580/japan-sustainable-shopping-habits/ (last visited July 28, 2026)
Most common sustainable shopping habits in Japan as of February 2024 [Graph], Hakuhodo, August 23, 2024. [Online]. Available: /statistics/1449580/japan-sustainable-shopping-habits/