Survey question:
"How important is it to you that the products you purchase are sustainably-made/packaged or environmentally-friendly?"
Among the total of 11,917 survey respondents, 2,332 were between 16 and 24 years old, 3,554 were between 25 and 34 years old, 3,213 were between 35 and 44 years old, 1,920 were between 45 and 54 years old, and 898 were 55 years or older.
Percentages may not total 100 due to rounding.
Citation formats
Importance of product sustainability in Taiwan 2023, by consumer age
According to a survey about sustainable consumption conducted by in Taiwan in December 2023, around ** percent of respondents aged above 54 years said that it was very important to them that the products they purchased were sustainably-made/packaged or environmentally-friendly. In comparison, ** percent of the youngest respondents shared this opinion. Different from the survey results in Hong Kong, consumer age in Taiwan was not a big factor when making sustainable purchase decisions.
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Rakuten Insight. (January 31, 2024). Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Taiwan as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1448832/taiwan-consumer-opinion-on-importance-of-product-sustainability-by-age/
Rakuten Insight. "Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Taiwan as of December 2023, by age group." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1448832/taiwan-consumer-opinion-on-importance-of-product-sustainability-by-age/
Rakuten Insight. (2024). Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Taiwan as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1448832/taiwan-consumer-opinion-on-importance-of-product-sustainability-by-age/
Rakuten Insight. "Importance of Sustainably-made/Packaged or Environmentally-friendly Products among Consumers in Taiwan as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1448832/taiwan-consumer-opinion-on-importance-of-product-sustainability-by-age/
Rakuten Insight, Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Taiwan as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1448832/taiwan-consumer-opinion-on-importance-of-product-sustainability-by-age/ (last visited August 04, 2026)
Importance of sustainably-made/packaged or environmentally-friendly products among consumers in Taiwan as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: /statistics/1448832/taiwan-consumer-opinion-on-importance-of-product-sustainability-by-age/
