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Willingness of consumers to spend more on sustainable products in the United Kingdom (UK) in 2022, by generation

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Source

Release date

April 2022

Region

United Kingdom

Survey time period

As of April 2022

Number of respondents

1,100 respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted on online panels that balanced gender, generations, and geography.

Citation formats

Willingness to spend more on sustainability in the UK 2022, by generation

Published by
F. Watty,
Jul 5, 2022

In 2022, just over ** percent of consumers in the United Kingdom (UK) stated they would be willing to pay at least ten percent more for products if the items in question were considered sustainable. At nearly ** percent, UK millennials were most keen to pay more for sustainability, while the same was only true for about **** of Generation X consumers.

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