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Estimated market share of sustainable apparel in the United States in 2022, by generation

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Source

Release date

July 2023

Region

United States

Survey time period

2022

Supplementary notes

The Greatest Generation: 1901-1927, Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

Shares have been rounded, The Greatest Generation represents less than 0.5 percent and thus its share was rounded to 0 percent.

Citation formats

Sustainable apparel market share U.S. 2022, by generation

Published by
Bruna Rocco,
Jul 4, 2023

As of 2022, * made up the biggest share of sustainable apparel consumers in the United States, at over two-fifths of the market. ** was the second largest consumer of sustainable fashion that year.
More information on this topic can be found in the ÌÇÐÄÆƽâ°æ report on the generational gap in sustainable consumption.

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Generation Z in the UKGen Z and the housing market in the U.S.Advertising and marketing to Generation Z in the United StatesGeneration Z in GermanyGen Z consumers in China
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