In 2022, TikTok's estimated share in global video advertising revenue stood at percent. The source projected it would * by 2027. Additionally, TikTok Douyin (the same app in China) held a share of ** percent in 2022 and was expected to grow to ** percent in the same period. Combined, the apps would account for ** percent of the total in 2027.
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FierceVideo. (November 18, 2022). Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1346247/video-ad-spend-platform-worldwide/
FierceVideo. "Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027." Chart. November 18, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1346247/video-ad-spend-platform-worldwide/
FierceVideo. (2022). Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1346247/video-ad-spend-platform-worldwide/
FierceVideo. "Share of Selected Social Media Platforms in Digital Video Advertising Revenue Worldwide in 2022 and 2027." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Nov 2022, /statistics/1346247/video-ad-spend-platform-worldwide/
FierceVideo, Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027 ÌÇÐÄÆÆ½â°æ, /statistics/1346247/video-ad-spend-platform-worldwide/ (last visited July 22, 2026)
Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027 [Graph], FierceVideo, November 18, 2022. [Online]. Available: /statistics/1346247/video-ad-spend-platform-worldwide/