Share of consumers who were okay sharing data to support advertising because data was essential to a free internet in the United States in 2024, by age group
Characteristic
Share of respondents
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During a 2024 survey, ** percent of responding consumers from the United States said they were okay sharing data to support advertising because data was essential to a free internet. The share stood at ** percent for Generation Z respondents.
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AdMonsters. (January 30, 2025). Share of consumers who were okay sharing data to support advertising because data was essential to a free internet in the United States in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1612721/consumer-share-data-advertising/
AdMonsters. "Share of consumers who were okay sharing data to support advertising because data was essential to a free internet in the United States in 2024, by age group." Chart. January 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1612721/consumer-share-data-advertising/
AdMonsters. (2025). Share of consumers who were okay sharing data to support advertising because data was essential to a free internet in the United States in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1612721/consumer-share-data-advertising/
AdMonsters. "Share of Consumers Who Were Okay Sharing Data to Support Advertising Because Data Was Essential to a Free Internet in The United States in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2025, /statistics/1612721/consumer-share-data-advertising/
AdMonsters, Share of consumers who were okay sharing data to support advertising because data was essential to a free internet in the United States in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1612721/consumer-share-data-advertising/ (last visited July 15, 2026)
Share of consumers who were okay sharing data to support advertising because data was essential to a free internet in the United States in 2024, by age group [Graph], AdMonsters, January 30, 2025. [Online]. Available: /statistics/1612721/consumer-share-data-advertising/
