Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance
Characteristic
Business results better than major competitors
Business results the same or worse than major competitors
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During a March 2024 survey, around ** percent of surveyed experience management (XM) professionals in the United States, reporting better business results than major competitors, stated data-driven personalizations as an essential focus for the next two years. Meanwhile, only percent of those with similar or inferior business results shared this perspective.
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Qualtrics. (March 28, 2024). Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
Qualtrics. "Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance." Chart. March 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
Qualtrics. (2024). Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
Qualtrics. "Priority Level of Data-driven Personalizations in The following Two Years According to Experience Management (Xm) Professionals in The United States as of March 2024, by Business Performance." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2024, /statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
Qualtrics, Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance ÌÇÐÄÆƽâ°æ, /statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/ (last visited July 15, 2026)
Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance [Graph], Qualtrics, March 28, 2024. [Online]. Available: /statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
