Share of consumers who were fine with a website or app that they trusted or valued using their personal data to send them relevant advertising in the United States in 2024, by age group
Characteristic
Share of respondents
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During a 2024 survey, ** percent of responding consumers from the United States said they were fine with a website or app that they trusted or valued using their personal data to send them relevant advertising. The share stood at ** percent for Generation Z respondents.
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AdMonsters. (January 30, 2025). Share of consumers who were fine with a website or app that they trusted or valued using their personal data to send them relevant advertising in the United States in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1612730/websites-use-data-relevant-ads-usa/
AdMonsters. "Share of consumers who were fine with a website or app that they trusted or valued using their personal data to send them relevant advertising in the United States in 2024, by age group." Chart. January 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1612730/websites-use-data-relevant-ads-usa/
AdMonsters. (2025). Share of consumers who were fine with a website or app that they trusted or valued using their personal data to send them relevant advertising in the United States in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1612730/websites-use-data-relevant-ads-usa/
AdMonsters. "Share of Consumers Who Were Fine with a Website or App That They Trusted or Valued Using Their Personal Data to Send Them Relevant Advertising in The United States in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2025, /statistics/1612730/websites-use-data-relevant-ads-usa/
AdMonsters, Share of consumers who were fine with a website or app that they trusted or valued using their personal data to send them relevant advertising in the United States in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1612730/websites-use-data-relevant-ads-usa/ (last visited July 15, 2026)
Share of consumers who were fine with a website or app that they trusted or valued using their personal data to send them relevant advertising in the United States in 2024, by age group [Graph], AdMonsters, January 30, 2025. [Online]. Available: /statistics/1612730/websites-use-data-relevant-ads-usa/
