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Distribution of music festivals sponsors in China in 2023 and 2024, by sponsor industry

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Release date

August 2024

Region

China

Survey time period

2023 and 2024

Citation formats

Industry distribution of music festivals sponsors in China 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 13, 2024

Beverage brands dominated the sponsorship in the music festival scene in China. Between 2023 and 2024, beverage sponsors accounted for about ** percent, with alcoholic beverage companies alone contributing ** percent. Bubble tea chain brands like Mixue Ice Cream & Tea have entered the music festival market, aiming to further capture the attention of young generations.

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