UK: accessibility features valued by shoppers 2023| ��ƽ��

Leading accessibility features valued by consumers in-store in the United Kingdom (UK) in 2023

Characteristic	Share of respondents
Price tickets are clear enough to read	82%
Store layout is straightforward	80%
Aisles are wide enough	72%
Car parking is really straightforward	71%
Customer support is good	68%
Lighting is neither too bright nor too dim	55%
Appropriate toilet facilities	54%
Background noise is the right level (e.g. music in-store)	51%
Good choice of different types of trolleys	50%
Scan and go options are available	44%
Easy access to QR codes	28%

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Release date

February 2023

More information

Region

United Kingdom

Survey time period

December 2023

Number of respondents

1,001 respondents

Age group

18 years and older

Special properties

T2B (top 2 box score) results*

Supplementary notes

The source phrased the survey question as follows: "How important are each of these factors when deciding WHERE to shop (in a PHYSICAL store)?"

* The source used a top 2 box score system, meaning the results in this statistic are the sum of percentages for the top two most favorable points divided by the total number of responses.

Citation formats

In late 2023, around 80 percent of in-store shoppers in the United Kingdom (UK) really valued price tags being clear enough to read and store layouts being straightforward. These were the most important accessibility features to respondents that year. Easy parking, good customer support, and store aisles that are wide enough were also highly appreciated.