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Marketer assessment of Amazon DSP in the United States as of October 2023, by key performance indicator

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Source

Release date

February 2024

Region

North America, United States

Survey time period

September 18 to October 10, 2023

Number of respondents

47 respondents

Special properties

among CPG brand professionals who worked with Amazon DSP

Citation formats

Marketer assessment of Amazon DSP in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 11, 2024

During a fall 2023 survey carried out among U.S. marketers who worked with the Amazon Demand-Side Platform (DSP), ** percent of respondents rated the network's targeting effectiveness as excellent or very good. Return on investment (ROI) generated by Amazon DSP was deemed excellent or very good by ** percent of responding marketers.

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Topics

Amazon advertising in the U.S.AmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in Latin America
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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