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The beauty industry's online presence continues to grow, with La Roche Posay emerging as the most searched beauty brand on Google worldwide in 2024. The French skincare brand garnered approximately **** million searches, closely followed by Cerave with **** million and Sol De Janeiro with ** million. This trend highlights the increasing consumer interest in skincare products and the power of digital visibility for beauty brands.

E-commerce giants lead beauty sales

As consumers increasingly turn to online platforms for their beauty purchases, major e-commerce players have solidified their positions in the market. Sephora.com led the pack in 2024, generating over *** billion U.S. dollars in e-commerce net sales. Ulta.com secured the second position with approximately *** billion U.S. dollars, while bathandbodyworks.com rounded out the top three with an estimated *** billion U.S. dollars in sales. This dominance of established beauty retailers in the e-commerce space underscores the competitive nature of the online beauty market.

Global growth in beauty e-commerce

The beauty and cosmetics industry is experiencing significant growth in online traffic across various countries. In 2024, Pakistan led with a remarkable **** percent year-over-year traffic growth in the online beauty and cosmetics sector. Mexico followed with **** percent growth, while Australia and Turkey saw increases of **** and **** percent, respectively.