The McKinsey Global Beauty Market Model 2025 offers proprietary fiveyear forecasts covering all regions, price tiers and channels for beauty’s core categories skincare, haircare, colour cosmetics and fragrance and reflect yearly current prices based on exchanges rates fixed to 2024 levels, with estimates updated periodically and communicated yearly by McKinsey.
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Share of beauty retail sales worldwide by sales channel 2015-2030
In 2024, e-commerce accounted for slightly over a quarter of global beauty sales - a figure that is projected to reach a larger share of ** percent by 2030.The dominance of e-commerce is paired with a slight decline in beauty sales delivered through grocery/big box retailers, which stood at ** percent in 2024 and is projected to slip to ** percent in 2030.Â
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McKinsey & Company. (June 9, 2025). Share of retail sales of beauty products worldwide from 2015 to 2024, with forecast to 2030, by sales channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1388678/beauty-retail-sales-globally-by-sales-channel/
McKinsey & Company. "Share of retail sales of beauty products worldwide from 2015 to 2024, with forecast to 2030, by sales channel." Chart. June 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1388678/beauty-retail-sales-globally-by-sales-channel/
McKinsey & Company. (2025). Share of retail sales of beauty products worldwide from 2015 to 2024, with forecast to 2030, by sales channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1388678/beauty-retail-sales-globally-by-sales-channel/
McKinsey & Company. "Share of Retail Sales of Beauty Products Worldwide from 2015 to 2024, with Forecast to 2030, by Sales Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2025, /statistics/1388678/beauty-retail-sales-globally-by-sales-channel/
McKinsey & Company, Share of retail sales of beauty products worldwide from 2015 to 2024, with forecast to 2030, by sales channel ÌÇÐÄÆƽâ°æ, /statistics/1388678/beauty-retail-sales-globally-by-sales-channel/ (last visited August 01, 2026)
Share of retail sales of beauty products worldwide from 2015 to 2024, with forecast to 2030, by sales channel [Graph], McKinsey & Company, June 9, 2025. [Online]. Available: /statistics/1388678/beauty-retail-sales-globally-by-sales-channel/
