GMV of top online beauty stores worldwide 2024| ��ƽ��

Gross merchandise value (GMV) of the top online stores in the beauty segment worldwide in 2024, by e-commerce net sales (in million U.S. dollars)

Characteristic	GMV in million U.S. dollars
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Supplementary notes

The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.

The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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Citation formats

Sephora.com is the leading online store in the beauty e-commerce market worldwide, achieving the highest GMV, which has surpassed ****billion U.S. dollars in 2024. Ulta.com ranked second, with roughly ****billion U.S. dollars, followed by shiseido.co.jp with an estimated ****billion dollars.

For an extended ranking or rankings in other product categories, please visit .