Rhode, Hailey Bieber's brand, saw the biggest increase in Google searches year-over-year (YoY) among beauty brands in 2024. That year, searches for Rhode grew by *** percent on Google, signaling a rise in the brand's popularity. Huda Beauty ranked second, with a YoY search growth of *** percent. Another brand that saw a significant increase in searches, up ** percent, was Guerlain.
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Cosmetify. (January 15, 2025). Year-over-year (YoY) search growth of leading beauty brands on Google worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1550902/most-searched-beauty-brands-google/
Cosmetify. "Year-over-year (YoY) search growth of leading beauty brands on Google worldwide in 2024." Chart. January 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1550902/most-searched-beauty-brands-google/
Cosmetify. (2025). Year-over-year (YoY) search growth of leading beauty brands on Google worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1550902/most-searched-beauty-brands-google/
Cosmetify. "Year-over-year (Yoy) Search Growth of Leading Beauty Brands on Google Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2025, /statistics/1550902/most-searched-beauty-brands-google/
Cosmetify, Year-over-year (YoY) search growth of leading beauty brands on Google worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550902/most-searched-beauty-brands-google/ (last visited July 22, 2026)
Year-over-year (YoY) search growth of leading beauty brands on Google worldwide in 2024 [Graph], Cosmetify, January 15, 2025. [Online]. Available: /statistics/1550902/most-searched-beauty-brands-google/
